DEX Experience, CEX Simplicity: Why Briz Is Built for the Next Wave of Crypto

The Problem With Crypto Today

Crypto promised ownership, freedom, and open finance.

But in practice, users were forced to choose:

• Centralized exchanges (CEXs) — easy to use, but you don't own your assets
• Decentralized apps (DEXs) — true ownership, but complex and intimidating

This trade-off has slowed adoption.

Most people don't want to think about:

• networks
• gas
• private keys
• multiple apps and tools

They just want to use crypto.

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Briz Is a DEX That Feels Like a CEX

Briz is built as a decentralized, self-custodial app.

That means:

• you hold your keys
• you own your assets
• your funds are onchain
• no one can freeze or restrict your account

But unlike traditional DEXs, Briz focuses on simplicity first.

The experience is designed to feel familiar to users of:

• Binance
• Robinhood
• eToro

Simple screens. Clear actions. No unnecessary complexity.

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What "DEX Served Like CEX" Really Means

With Briz:

• Assets are always onchain
• Trades settle directly on the blockchain
• There is no custody layer in between

Yet users get:

• clean dashboards
• simple buy and sell flows
• familiar market views
• accessible trading tools

You don't need to understand the infrastructure to benefit from it.

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The Only Real Barrier for Beginners

There is just one initial step that's different from traditional apps.

Before using Briz, users need to:

• acquire USDC or SOL
• via an exchange or peer-to-peer (P2P)
• deposit it into their Briz self-custody wallet

That's it.

Once funded, everything happens inside Briz:

• manage assets
• trade crypto
• access memecoins
• explore tokenized assets
• participate in the onchain economy

No repeated withdrawals. No platform hopping.

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Why Self-Custody Is the Future

As crypto adoption grows, users will increasingly ask one question:

"Who actually controls my money?"

History has shown:

• platforms can freeze funds
• accounts can be restricted
• access can be lost

Self-custody removes that risk.

Owning your keys means:

• permanent access
• censorship resistance
• real ownership

This isn't a trend — it's a long-term shift.

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Briz Is Built for What Comes Next

Briz is not trying to replace exchanges overnight.

It's built for the future state of crypto, where:

• users expect simple UX
• but demand real ownership
• and want direct access to onchain finance

As infrastructure improves and onboarding becomes easier, self-custody will no longer feel "advanced" — it will feel normal.

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Why Starting Early Matters

The hardest part of self-custody is the first step.

Once you:

• understand how to fund a wallet
• experience owning assets directly
• see how simple onchain tools can be

there is no reason to go back.

Waiting doesn't make this easier. Starting now makes you future-ready.

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Start Using Briz

Briz gives you:

• decentralized ownership
• centralized-level simplicity
• direct access to onchain markets

If you believe crypto is here to stay, then owning your keys isn't optional — it's inevitable.

Start now. Don't wait.